Welcome to the MCOM 320 guide! Here you will find resources to help you on assignments throughout the semester. Each section focuses on a unit of the semester:
BRAND: career resources offered by the library such as Firsthand and call prep questions.
ANALYZE & STRATEGIZE: tips on choosing and narrowing a topic for your business article.
SCRUTINIZE: develop information literacy skills by learning to read laterally and 'SIFT' sources. Then find source for your paper.
DRAFT: tools to brush up on citation styles and avoid plagiarism as you write your first draft.
DATA: ideas for finding and visualizing quantitative data as you design a graphic to incorporate into your article.
RECOMMEND: help for tackling your business case assignments.