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Management & Organizational Leadership: Marketing & Industry

Library resources available to support the Marriott School Organizational Leadership & Strategy program.

Marketing Reports

IBIS World
MarketLine
Statista
Mintel Reports
Frost and Sullivan
Euromonitor International Passport
Tutorial Available
Terms of Use
- For research or private study for academic purposes only.
- Only students, faculty, and staff may access.
eMarketer

Tutorial Available
Gartner

Tutorial Available
Sports Market Analytics
BizMiner

Terms of Use
For non-commercial use only.
Business Source Premier - Enhanced Business Searching (EBSCO)

Tutorial Available
Terms of Use
NO systematic downloading. Use of the database is for personal, non-commercial use only.

Demographics & Spending

Simmons OneView

Tutorial Available
Terms of Use
May NOT be used for commercial use, consulting, or outside research projects.
Mintel Reports
Euromonitor International Passport
Tutorial Available
Terms of Use
- For research or private study for academic purposes only.
- Only students, faculty, and staff may access.
Bureau of Labor Statistics
Utah Demographic and Economic Data
U.S. Census
Statistical Abstract of the U.S. (ProQuest)

Tutorial Available

Advertising Resources

Advertising REDBOOKS
Ad Age DataCenter
Simmons OneView

Tutorial Available
Terms of Use
May NOT be used for commercial use, consulting, or outside research projects.
eMarketer

Tutorial Available
Mintel Reports

Marketing Books

Keyword Intelligence by Ron Jones
ISBN: 9781118061831
Maximize Your Social by Neal Schaffer
ISBN: 9781118651186
How to Measure Digital Marketing by Laurent Flores
ISBN: 9781137340689
The Handbook of Online Marketing Research by Joshua Grossnickle; Oliver Raskin
ISBN: 9780071361149
Small Business Smarts by Sterling Lentz; Steve O'Leary; Kim Sheehan
ISBN: 9780313394096
Retail Marketing and Branding by Dennis Spillecke; Jesko Perrey
ISBN: 9781118489529