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Creativity, Innovation, and Design Studio: Design Thinking

What is Design Thinking?

Design Thinking was popularized by David Kelly, co-founder of both IDEO and the Stanford (Hasso Plattner Institute of Design). “It is a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable … strategy can convert into customer value and market opportunity” (T Brown).

The Process

Design Thinking is a non-linear process that finds a better, more innovative solution to human-oriented problems in less time and with less expense than traditional methods. It does this by doing the following:

  • Initiating a continuous joint discovery cycle that brings the client and practitioner together throughout the process to understand the problem in a deeper, empathetic way (called Inspiration).
  • This is followed by a rapid prototyping cycle that creates ever more complex “touchable” solutions that the client can test and provide feedback on (called Ideation).
  • These two overlapping and interconnected cycle groups are repeated until a desirable (by the client), feasible (technically), and viable (project/organization) solution is found. Only then is the new solution implemented by the practitioner (called Implementation).