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Most of these tools are licensed for the use of BYU students and employees for academic purposes only. Content or access must not be provided to any outside individuals or organizations, although BYU students can reference these tools in support of course requirements. Contact your librarian with questions.
"The Work" is a collection of award-winning creative work, across the globe in all media types. Includes briefs, outcomes, and interviews with juries. A great place to find inspiration. May not always be "G"-rated. To see IBM Watson in action, click on Talks at the top.
In-depth reports on consumer markets and behavior. Includes reports on wearables, voice assistants, attitudes toward digital trends, and demographic cohorts like Gen Z, Millennials, or even specific ethnicities within cohorts.
Data on advertising, media, and consumer behavior on the internet and mobile. Learn about weather app usage and the mobile behavior of target demographics.
An aggregator of statistics on almost any topic, including app popularity and demographic cohorts. Easy to use, but don't just cherry pick data--sources are listed on the right and often you can follow them to a full-length report.
Detailed consumer survey data. Where else can you cross-tabulate age, media consumption, political viewpoints, and the frequency of Snickers bar consumption? Watch a tutorial.
Perhaps less useful for this project, but good international coverage. The Consumers link at the top leads to detailed reports on consumer lifestyles and future demographics for each country.
Our best source for global and local business news. For example, expand the date range to the past two years and try this search: atleast4 IBM and atleast4 weather
