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Andy's Top 7

Company: Mergent
Global: Euromonitor
Industry: IBIS World
Marketing: Mintel
News: Factiva
Scholarship: EBSCO BSP
Statistics: Statista

New: Mintel Trends


Announcing Mintel Trends!

What's cool, new, or quirky, and how will it impact the markets you care about?

Mintel’s researchers examine 80 trends affecting consumers today, swapping out old trends for new ones regularly.

Mintel Trends is a great way to spot innovations and opportunities. We're pleased to add it to the in-depth market research we already get through Mintel Reports.

Direct Access to the Economist


The library now provides direct access to The Economist.

This is the easiest way to browse current issues. If you want to do more intensive research, use ProQuest for issues since 1992, and use the Gale archive to go all the way back to the beginning in 1843.

Recent Reference Titles in Marketing


Encyclopedia of Major Marketing Strategies

Essays describing significant marketing campaigns of recent years, like Priceline's "Negotiator" (William Shatner) and Apple's "Moment of Silence" for Steve Jobs.


Gale Business Insights Handbook of Social Media Marketing

From making a case for social media to building a strategy, providing consistency, and measuring impact, this handbook provides practical advice and recommendations.


Gale Business Insights Handbook of Global Marketing

Introductory essays on identifying opportunities, building a brand, watching out for cultural differences, product distribution, global economic realities, etc. Accessible for the novice.


Dictionary of Advertising and Marketing Concepts

This slim but surprisingly engaging book is described by its author as being a "dictionary of cultural analyses and critiques of advertising". In other words, expect explanation and sometimes idiosyncratic commentary, rather than a basic dictionary.


The Fine Print

Most of these tools are licensed for the use of BYU students and employees for academic purposes only. Content and access must not be provided to any outside individuals or organizations for commercial purposes, although BYU students can reference these tools in support of course requirements. Contact your librarian with questions.