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Andy's Top 7

Company: Mergent
Global: Euromonitor
Industry: IBIS World
Marketing: Mintel
News: Factiva
Scholarship: EBSCO BSP
Statistics: Statista

New: MarketLine

From Aerospace and Automotive to Media, Mining and Textiles, MarketLine covers every company in every major industry in every major marketplace, worldwide. 

New: Mergent Intellect


Mergent Intellect is a highly flexible web-based application that features a deep collection of worldwide business information that enables companies to generate insightful business intelligence. Coupling Mergent’s expertise in developing products for the reference marketplace with DandB’s private company database, Mergent Intellect provides access to private and public US and international business data, industry news, facts and figures, executive contact information, the ability to access industry profiles and much more.
 

New: Mergent Online


Mergent Online with Horizon offers a wealth of detail on US and International public companies including business description, history, property, subsidiaries, officers and directors, long-term debt and capital stock. Financial statements are presented in as-reported form and in native currencies.

New: Mergent Key Business Ratios (KBR)

Formerly known as D&B Key Business Ratios.

 Key Business Ratios on the Web (KBR) provides immediate online access to competitive benchmarking data. This powerful tool lets researchers examine industry benchmarks compiled from DandB’s database of public and private companies, featuring 14 key business ratios (users choose a one-year or three-year set of ratios) for public and private companies in 800 lines of business.

New: Statista

Statista is one of the world’s largest statistics portals with access to relevant data from over 18,000 sources on over 60,000 topics (media, business, finance, politics…) Data sources include market research reports, trade publications, scientific journals, and government databases. Statista includes tables, charts, infographics and studies. 

New: Mintel Trends

 

Announcing Mintel Trends!

What's cool, new, or quirky, and how will it impact the markets you care about?

Mintel’s researchers examine 80 trends affecting consumers today, swapping out old trends for new ones regularly.

Mintel Trends is a great way to spot innovations and opportunities. We're pleased to add it to the in-depth market research we already get through Mintel Reports.

Direct Access to the Economist

   

The library now provides direct access to The Economist.

This is the easiest way to browse current issues. If you want to do more intensive research, use ProQuest for issues since 1992, and use the Gale archive to go all the way back to the beginning in 1843.

Recent Reference Titles in Marketing

 

Encyclopedia of Major Marketing Strategies

Essays describing significant marketing campaigns of recent years, like Priceline's "Negotiator" (William Shatner) and Apple's "Moment of Silence" for Steve Jobs.

 

Gale Business Insights Handbook of Social Media Marketing

From making a case for social media to building a strategy, providing consistency, and measuring impact, this handbook provides practical advice and recommendations.

 

Gale Business Insights Handbook of Global Marketing

Introductory essays on identifying opportunities, building a brand, watching out for cultural differences, product distribution, global economic realities, etc. Accessible for the novice.

 

Dictionary of Advertising and Marketing Concepts

This slim but surprisingly engaging book is described by its author as being a "dictionary of cultural analyses and critiques of advertising". In other words, expect explanation and sometimes idiosyncratic commentary, rather than a basic dictionary.

 

The Fine Print

Most of these tools are licensed for the use of BYU students and employees for academic purposes only. Content and access must not be provided to any outside individuals or organizations for commercial purposes, although BYU students can reference these tools in support of course requirements. Contact your librarian with questions.