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MCOM 320: Cultivate Your Brand

This guide was created to support MCOM 320 a required business writing course. Questions? Contact Leticia Camacho, Business Librarian

FirstHand

For more information on Resumes, cover letters, job postings, internships, interviews tips, business ettiquette, salary negotiation and networking go to the Business Career Research Guide.

Career Support

Articles & Reports

Government & Other Reliable Sources

Video Tutorials

Company Research

Mergent Intellect is a great source for finding and researching potential employers.  It also contains resources for interview preparation.

Tutorial videos are available to learn more about using Mergent Intellect to 1) create company lists and 2) prepare for interviews.

Industry Information

Research your industry of interest. Research the industry that the company you are interviewing serves, and read the industry report executive summary to find out about current trends, issues, and forecasts.  Build your professional network by joining a professional association, attending industry events, volunteering at an organization, and reading publications associated with your industry of choice.

Industry reports can be found in the following databases,