Accounting: Accountancy Age
Entrepreneurship: Entrepreneur.com
ExDM: Event Marketer
Finance: Bloomberg Businessweek
HR: HR Magazine
IS: Gartner
Marketing: Mintel
Strategy: Strategy+Business Magazine
Supply Chain: Supply Chain Brain
Sometimes choosing a topic is the hardest part of doing research; below a few ideas that will help you find an interesting subject. Click here to view an instructional video.
Now it is time to put all of the background information you've gathered together to give you a solid foundation for your research. You may find the following table helpful in organizing your data. Keep in mind that this is NOT your thesis statement, just a tool to narrow your research. If you can fill out this table, you most likely have a narrow enough topic with enough direction for some great research.
1) I am researching ______________________________________ (topic)
2) because I want to find out ______________________________(issue/question)
3) in order to ________________________________ (application - So What? - Project/Audience/Purpose driven)
Examples:
I am researching ethanol as an alternative fuel (topic)
because I want to find out the pros and cons of its use and formulate my opinion (issue/question)
in order to persuade my readers that my position is correct (application - audience).
I am researching automation in the accounting field (topic)
because I want to find out what are the top 5 technology skills necessary to succeed in accounting(issue/question)
in order to better prepare for my career in Accounting. (application - project).
I am researching Talent Retention (topic)
because I want to find out the top 3 retention best practices (application - project)
in order to share them with business owners (application - audience).
(Adapted from: Booth, W. C., Colomb, G. G. & Williams, J. M. (2008). The Craft of Research (3rd ed.) Chicago: The University of Chicago Press, p. 51-65.)