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Reports on consumer markets and trends. Segmentation, branding, positioning, and psychographics. Rich insight into consumer behavior and lifestyles. Coverage is deepest for the U.S.
Detailed consumer survey data. Where else can you cross-tabulate age, media consumption, political viewpoints, and the frequency of Snickers bar consumption? Get started by watching the Quick Reports tutorial and the Crosstab tutorial.
May NOT be used for commercial use, consulting, or outside research projects.
Most of these tools are licensed for the use of BYU students and employees for academic purposes only. Content or access must not be provided to any outside individuals or organizations, although BYU students can reference these tools in support of course requirements. Contact your librarian with questions.
