Subject Guides: Advertising: Advertising

Advertising Librarian

Contact:

andyspackman@byu.edu
801.422.3924
1212 HBLL (map)
Vita

Subjects:Business & Economics

Ad Age DataCenter
Advertising Age's DataCenter profiles top advertisers, media, agencies, ad spending, and more.
Advertising REDBOOKS
Search by agency or advertiser to find campaigns, adspend by media, and contacts.
eMarketer
Advertising, media, and consumer behavior, especially for the internet and mobile.

Tutorial Available
Mintel Trends
80 trends affecting consumers today and the impact they will have across different markets. Great for trendspotting, innovation, and identifying opportunities.
Simmons OneView
Detailed consumer survey data. Where else can you cross-tabulate age, media consumption, political viewpoints, and the frequency of Snickers bar consumption?

Tutorial Available
Terms of Use
May NOT be used for commercial use, consulting, or outside research projects.
Statista
An aggregator of statistics on almost any topic.

Mintel Reports
In-depth reports on consumer goods and services. Market size, segmentation, branding, positioning, and psychographics. Rich insight into consumer behavior and lifestyles. Primarily covers the U.S.
Euromonitor International Passport
Reports and statistics covering international markets. Strong in consumer goods and services, but also demographics, lifestyles, and economic data.
Tutorial Available
Terms of Use
- For research or private study for academic purposes only.
- Only students, faculty, and staff may access.
Frost and Sullivan
Aerospace, transportation, chemicals, materials, food, electronics, energy, environment, construction, healthcare, biotechnology, pharmaceuticals, information technology, and communications.
Gartner
News, reports, and analysis for information technology (IT) markets.

Tutorial Available
IBIS World
Reports on over 1,000 industries: size, barriers to entry, segmentation, cost structures, etc.
MarketLine
SWOT analyses of companies and 5 Forces analyses of industries.
Sports Market Analytics
Sports and recreation markets and participation rates.
U.S. Commercial Service Market Research Library
Includes the classic Country Commercial Guides and some best market reports.

See the Company Research guide for more tools.

Bureau of Labor Statistics
Includes the Consumer Expenditure Survey and the American Time Use Survey.

Census Business Builder
An app that uses Census and other government data to help businesses explore demographics and spending patterns.

Search to see if your question has already been answered!

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Social Sciences Desk (map)
Phone: 801.422.6228