Subject Guides: Advertising: Advertising

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WARC This link opens in a new window
WARC is where real-world advertising and marketing practice meets theory. WARC features trends, case studies, and best practices in both traditional and digital media.
Ad Age DataCenter This link opens in a new window
From the publisher of Advertising Age, AdAge.com's DataCenter features profiles of top advertisers, media, agencies, ad spending and more.
Cannes Lions - The Work This link opens in a new window

NEW!! Individual accounts needed to access The Work. (August 29, 2022)

2. Select the account Sign Up option to create an individual account.

3. Each time you access The Work, use the library's link and login with your individual account info.

Mintel This link opens in a new window
Reports on consumer markets and trends. Segmentation, branding, positioning, and psychographics. Rich insight into consumer behavior and lifestyles. Coverage is deepest for the U.S.
Statista This link opens in a new window
An aggregator of statistics on almost any topic.
eMarketer This link opens in a new window
Advertising, media, and consumer behavior, especially for the internet and mobile.

Pew Research Center
An independent think tank with polling and research on demographic, social, and tech trends.

Advanced

Simmons Insight This link opens in a new window
Detailed consumer survey data. Where else can you cross-tabulate age, media consumption, political viewpoints, and the frequency of Snickers bar consumption? Get started by watching the Quick Reports tutorial and the Crosstab tutorial.
May NOT be used for commercial use, consulting, or outside research projects.

Euromonitor International Passport This link opens in a new window
Reports and statistics covering international markets. Strong in consumer goods and services, but also demographics, lifestyles, and economic data.
For research or private study for academic purposes only. Only students, faculty, and staff may access.
IBIS World This link opens in a new window
Reports on over 1,000 industries: size, barriers to entry, segmentation, cost structures, etc.
For educational use only. Content may not be disclosed or resold to outside companies.
MarketLine This link opens in a new window
SWOT analyses of companies and 5 Forces analyses of industries.
Frost and Sullivan This link opens in a new window
Aerospace, transportation, chemicals, materials, food, electronics, energy, environment, construction, healthcare, biotechnology, pharmaceuticals, information technology, and communications.
Gartner This link opens in a new window
News, reports, and analysis for information technology (IT) markets.
Data from Gartner may NOT be shared outside of the University.
Sports Market Analytics (SBRnet) This link opens in a new window
Sports and recreation markets and participation rates.
U.S. Commercial Service Market Research Library This link opens in a new window
Includes the classic Country Commercial Guides and some best market reports.
RKMA Market Research Handbooks This link opens in a new window
Data tables on media, advertising, consumer, and B2B markets.

Factiva
Our best source for global and local news on business and economics. Includes the Wall Street Journal.

Bureau of Labor Statistics This link opens in a new window
Includes the Consumer Expenditure Survey and the American Time Use Survey.

Census Business Builder
An app that uses Census and other government data to help businesses explore demographics and spending patterns.

Population Reference Bureau This link opens in a new window
Instant summaries of the demographic characteristics of the U.S. population.
Social Explorer This link opens in a new window
A more user-friendly way to access Census data.
Statistical Abstract of the U.S. (ProQuest) This link opens in a new window
U.S. Census Bureau Data This link opens in a new window