Subject Guides: Advertising: Advertising

Advertising Librarian

Contact:

I am available for virtual appointments.
andyspackman@byu.edu
801.422.3924
1212 HBLL (map)
CV

WARC
Trends, case studies, and best practices for advertising and marketing.
Cannes Lions Archive
A collection of award-winning creative work, across the globe in all media types. Includes briefs, outcomes, and interviews with juries.
Ad Age DataCenter
Advertising Age's DataCenter profiles top advertisers, media, agencies, ad spending, and more.

Mintel
Reports on consumer markets and trends. Segmentation, branding, positioning, and psychographics. Rich insight into consumer behavior and lifestyles. Coverage is deepest for the U.S.
Simmons Insight
Detailed consumer survey data. Where else can you cross-tabulate age, media consumption, political viewpoints, and the frequency of Snickers bar consumption? Watch a tutorial.

Tutorial Available
Terms of Use
May NOT be used for commercial use, consulting, or outside research projects.
Statista
An aggregator of statistics on almost any topic.
eMarketer
Advertising, media, and consumer behavior, especially for the internet and mobile.

Tutorial Available

Pew Research Center
An independent think tank with polling and research on demographic, social, and tech trends.

Euromonitor International Passport
Reports and statistics covering international markets. Strong in consumer goods and services, but also demographics, lifestyles, and economic data.
Tutorial Available
Terms of Use
- For research or private study for academic purposes only.
- Only students, faculty, and staff may access.
IBIS World
Reports on over 1,000 industries: size, barriers to entry, segmentation, cost structures, etc.
MarketLine
SWOT analyses of companies and 5 Forces analyses of industries.
Frost and Sullivan
Aerospace, transportation, chemicals, materials, food, electronics, energy, environment, construction, healthcare, biotechnology, pharmaceuticals, information technology, and communications.
Gartner
News, reports, and analysis for information technology (IT) markets.

Tutorial Available
Sports Market Analytics
Sports and recreation markets and participation rates.
U.S. Commercial Service Market Research Library
Includes the classic Country Commercial Guides and some best market reports.
RKMA Market Research Handbooks
Data tables on media, advertising, consumer, and B2B markets.