Subject Guides: Advertising: Advertising

Advertising Librarian

Contact:

I am available for virtual appointments.
andyspackman@byu.edu
801.422.3924
1212 HBLL (map)
CV

WARC
Trends, case studies, and best practices for advertising and marketing.
Cannes Lions - The Work
A collection of award-winning creative work, across the globe in all media types. Includes briefs, outcomes, and interviews with juries.
Ad Age DataCenter
Advertising Age's DataCenter profiles top advertisers, media, agencies, ad spending, and more.

Mintel
Reports on consumer markets and trends. Segmentation, branding, positioning, and psychographics. Rich insight into consumer behavior and lifestyles. Coverage is deepest for the U.S.
Simmons Insight
Detailed consumer survey data. Where else can you cross-tabulate age, media consumption, political viewpoints, and the frequency of Snickers bar consumption? Watch a tutorial.

May NOT be used for commercial use, consulting, or outside research projects.
Statista
An aggregator of statistics on almost any topic.
eMarketer
Advertising, media, and consumer behavior, especially for the internet and mobile.

Pew Research Center
An independent think tank with polling and research on demographic, social, and tech trends.

Euromonitor International Passport
Reports and statistics covering international markets. Strong in consumer goods and services, but also demographics, lifestyles, and economic data.

For research or private study for academic purposes only. Only students, faculty, and staff may access.
IBIS World
Reports on over 1,000 industries: size, barriers to entry, segmentation, cost structures, etc.

For educational use only. Content may not be disclosed or resold to outside companies.
MarketLine
SWOT analyses of companies and 5 Forces analyses of industries.
Frost and Sullivan
Aerospace, transportation, chemicals, materials, food, electronics, energy, environment, construction, healthcare, biotechnology, pharmaceuticals, information technology, and communications.
Gartner
News, reports, and analysis for information technology (IT) markets.

Data from Gartner may NOT be shared outside of the University.
Sports Market Analytics (SBRnet)
Sports and recreation markets and participation rates.
U.S. Commercial Service Market Research Library
Includes the classic Country Commercial Guides and some best market reports.
RKMA Market Research Handbooks
Data tables on media, advertising, consumer, and B2B markets.

Factiva
Our best source for global and local news on business and economics. Includes the Wall Street Journal.

Bureau of Labor Statistics
Includes the Consumer Expenditure Survey and the American Time Use Survey.

Census Business Builder
An app that uses Census and other government data to help businesses explore demographics and spending patterns.

Population Reference Bureau
Instant summaries of the demographic characteristics of the U.S. population.
Social Explorer
A more user-friendly way to access Census data.
Statistical Abstract of the U.S. (ProQuest)
U.S. Census Bureau Data

See the Company Research guide for more tools.

Search to see if your question has already been answered!

Video Tutorials
for Databases

Social Sciences Desk
801.422.6228
First floor map