Most of these tools are licensed for the use of BYU students and employees for academic purposes only. Content or access must not be provided to any outside individuals or organizations, although BYU students can reference these tools in support of course requirements. Contact your librarian with questions.
Reports on consumer markets and trends. Segmentation, branding, positioning, and psychographics. Rich insight into consumer behavior and lifestyles. Coverage is deepest for the U.S.
Detailed consumer survey data. Where else can you cross-tabulate age, media consumption, political viewpoints, and the frequency of Snickers bar consumption?
May NOT be used for commercial use, consulting, or outside research projects.
Social Explorer is an online research tool designed to provide quick and easy access to current and historical census data and demographic information. The easy-to-use web interface lets users create maps and reports to better illustrate, analyze and understand demography and social change.
ProQuest Statistical Abstracts of the United States is the authoritative and comprehensive summary of statistics on the social, political, and economic conditions of the United States.
US Census Bureau's website fact finder section. This free web site has Census data from the Decennial Census Summary Files, American Community Survey Summary Tables, and Economic Census. American FactFinder can create custom tabulations from micro data files, compute simple statistics, and create a thematic map for a specific geographic place.
