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MCOM 320: Choose a Topic

This guide was created to support MCOM 320 a required business writing course. Questions? Contact Leticia Camacho, Business Librarian

Choosing by Major

Business Topics Ideas

  • Business Planning
  • Business Problem Solving
  • Business Cycles
  • The Business of Healthcare
  • Cash flow management
  • Clean Technology
  • Climate Change
  • Compensation and employee motivation
  • Cost effective multinational marketing
  • Creativity and Innovation
  • Corporate Social Responsibility
  • cyberloafing
  • Decision Making
  • Ethics in international business
  • Business Ethics
  • Evaluation Activities in Organizations
  • Event Marketing & Promotion
  • Financial Crisis and Bailout
  • Financial Planning
  • Globalization and business
  • Going Green
  • Housing Market and the Economy
  • Human capital development
  • International Accounting Standards
  • Marketing (research, pricing, competitor analysis...)
  • Methods of effective supervision
  • Microfinance
  • Momtrepreneurship
  • NBA Salary Cap
  • Payday Lending
  • Sarbanes-Oxley Act
  • Significance of Business Plans
  • Social Entrepreneurship
  • Social Media and Business
  • Sports Marketing
  • Stimulus Package
  • Women Executives and Career Tracks

Choosing a Topic

Sometimes choosing a topic is the hardest part of doing research, below a few ideas that will help you find an interesting subject.  Go to this link to view a video about choosing a topic: https://youtu.be/aa0TwDGpP8Q

  • Consider Your Interests - Look into things that you have been reading about or discussing in class or with friends or consider recent events and developments in your field of study.
  • Browse recent newspapers - Some databases contain full text articles from top business news publications such as the Wall Street Journal, New York Times, Los Angeles Times, Business News, Newsweek and the Economist. Here are a few examples: Factiva -(Click News), LexisNexis Academic - (Choose "News Wire Services"), - ABI/INFORM (ProQuest) - Do a keyword search. When the results display, click NEWSPAPERS, or do a PUBLICATION search and type the publication you are looking for, such as Wall Street Journal.  Or click the direct links provided in this page right column. 
  • Choose a "hot topic" from the media or Congress - Go to CQ Researcher - Gives you background information on topics being discussed in the media, such as financial bailout, internet shopping, business ethics, corporate crime among others..
  • Browse Popular Magazines - Recent issues of these magazines can give you ideas on current events and popular topics. ABI/INFORM (ProQuest) and Factiva index popular magazines such as Forbes, Business 2.0, Money, and Barrons. In Factiva , click News. In - ABI/INFORM (ProQuest), click publication; then write the publication name. 

Popular Journals & Magazines

Narrowing Your Topic

Now it is time to put all of the background information you've gathered together to give you a solid foundation for your research. You may find the following table helpful in organizing your data. Keep in mind that this is NOT your thesis statement, just a tool to narrow your research. If you can fill out this table, you most likely have a narrow enough topic with enough direction for some great research.

1)  I am researching ______________________________________ (topic)

2)  because I want to find out ______________________________(issue/question)

3)  in order to ________________________________ (application - So What? - Project/Audience/Purpose driven)

Examples:

   I am researching speech impairments in children (topic)
   because I want to find out if an older sibling with a speech problem effects a younger sibling (issue/question)
   in order to convince my principal the need for family therapy (application - audience).

I am researching ethanol as an alternative fuel (topic)
because I want to find out the pros and cons of its use and formulate my opinion (issue/question)
in order to persuade my readers that my position is correct (application - audience).
I am researching automation in the accounting field (topic)
because I want to find out what  are the top 5 technology skills necessary to succeed in accounting(issue/question)
in order to better prepare for my career in Accounting. (application - project).
I am researching Talent Retention (topic)
because I want to find  out the top 3 retention best practices
in order to share them with business owners . (application - project).


 

(Adapted from:  Booth, W. C., Colomb, G. G. & Williams, J. M. (2008). The Craft of Research (3rd ed.) Chicago: The University of Chicago Press, p. 51-65.)