Advertising: Scholarly Journals

The premier database for scholarship in business disciplines.

Full text for over 200 journals.

Broad coverage of marketing, business, and many other disciplines.

Peer-reviewed full-text scholarly content across the academic disciplines.

Behavioral sciences covering a variety of topics, including advertising, marketing, economics, and organizational behavior.

A favorite with faculty, SSCI is a multidisciplinary index with citation analysis capabilities.

A competitor to SSCI, with even greater coverage.

Vast, multidisciplinary, and familiar. Quick when searching for a specific title, but often less efficient when searching on topics.

An archive of key journals. Not the best tool for finding current research.