Subject Guides: MCOM 320: Welcome

How to Use this Guide

Welcome to the MCOM 320 guide! Here you will find resources to help you on assignments throughout the semester. Each section focuses on a unit of the semester:

Cultivate Your Brand: career resources offered by the library such as Firsthand and call prep questions.
Audience, Information & Persuasion: tips on choosing and narrowing a topic for your business article.
Information Literacy: develop information literacy skills by learning to read laterally and 'SIFT' sources. Then find source for your paper.
Summarizing, Paraphrasing & Citing: tools to brush up on citation styles and avoid plagiarism as you write your first draft.
Data Literacy: ideas for finding and visualizing quantitative data as you design a graphic to incorporate into your article.
Business Case Strategy: help for tackling your business case assignments.

Frequently Used Resources

ProQuest One Business This link opens in a new window
A collection of magazines, trade journals, peer-reviewed articles, and news on a variety of business topics.
Business Source Premier (EBSCO) This link opens in a new window
MORE magazines, trade journals & peer-reviewed articles on a variety of topics.
Statista This link opens in a new window
An aggregator of statistics on almost any topic. Great for finding data points for your business article.

Chicago Style Citation Quick Guide

Other Helpful Resources

MCOM 320 Textbook
MCOM 320 YouTube Videos
Choosing A Topic, Finding Articles, Search Strategies, Evaluating Websites, & Publication Types
BYU GenAI resources Artificial Intelligence, specifically Generative AI (GenAI), is rapidly evolving and becoming increasingly important in our everyday lives. Find out how you can safely and responsibly use Generative AI at BYU.