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Marketing: Market Research

Business Librarian

Andy Spackman's picture
Andy Spackman
1212 HBLL (map)

Market Research Tutorial

Feeling lost? Watch this introduction to tools and principles for secondary market research.

The Fine Print

Most of these tools are licensed for the use of BYU students and employees for academic purposes only. Content and access must not be provided to any outside individuals or organizations for commercial purposes, although BYU students can reference these tools in support of course requirements. Contact your librarian with questions.

Market Research

Industry Research and News

Find more tools on the Industry Research guide.

Demographics and Spending


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Andy's Top 7

Company: Mergent
Global: Euromonitor
Industry: IBIS World
Marketing: Mintel
News: Factiva
Scholarship: EBSCO BSP
Statistics: Statista


Tip 1: It's hard to find secondary research on innovative or niche markets. Try to think of a proxy--an analogous product, use case scenario, or target.

Tip 2: Look for reports on your product category, but also reports on your target. A 200-page report on the American Mother may not mention your product category, but if that's who you're targeting, it will likely provide valuable insight into that target.