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Marketing: Market Research

Business Librarian

Andy Spackman
1212 HBLL (map)
Website / Blog Page

The Fine Print

Most of these tools are licensed for the use of BYU students and employees for academic purposes only. Content and access must not be provided to any outside individuals or organizations for commercial purposes, although BYU students can reference these tools in support of course requirements. Contact your librarian with questions.

Market Research

Industry Research and News

Find more tools on the Industry Research guide.

Demographics and Spending


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Phone: 801.422.6228

Andy's Top 7

Company: Mergent
Global: Euromonitor
Industry: IBIS World
Marketing: Mintel
News: Factiva
Scholarship: EBSCO BSP
Statistics: Statista

Market Research Tutorial

In September 2012 we recorded this introduction to tools and principles for secondary market research.