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- The Tipping Point: How Little Things Can Make a Big Difference--Malcolm Gladwell
- The Success System That Never Fails--W. Clement Stone
- Influence: The Psychology of Persuasion--Robert B. Cialdini
- The Law of Success In Sixteen Lessons--Napoleon Hill
- Predictably Irrational: The Hidden Forces That Shape Our Decisions--Dan Ariely
- Blue Ocean Strategy: How to Create Uncontested Market Space and Make Copetition Irrelevant--W. Chan Kim, Renee Mauborgne
- Nudge: Improving Decisions About Health, Wealth, and Happiness--Richard H. Thaler
- The Psychology of Everyday Things--Donald Norman
- Getting to Yes: Negotiating Agreement Without Giving In--Roger Fisher
- Guerrilla Marketing: Secrets for Making Big Profits From Small Business--Jay Conrad Levinson
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