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Secondary Market Research
This four-part tutorial introduces principles and demonstrates techniques for secondary research in consumer markets.
Ready to try it yourself? Go to the Market Research Guide.
Introduction: Access & Restrictions
Step 1: Industry Research
The Fine Print
Most of these tools are licensed for the use of BYU students and employees for academic purposes only. Content or access must not be provided to any outside individuals or organizations, although BYU students can reference these tools in support of course requirements. Contact your librarian with questions.