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Business Library Tutorials: Market Research

Secondary Market Research

This four-part tutorial introduces principles and demonstrates techniques for secondary research in consumer markets.

Ready to try it yourself? Go to the Market Research Guide.

Introduction: Access & Restrictions

Step 1: Industry Research

Step 2: Market Research

Step 3: Filling in Gaps

The Fine Print

Most of these tools are licensed for the use of BYU students and employees for academic purposes only. Content or access must not be provided to any outside individuals or organizations, although BYU students can reference these tools in support of course requirements. Contact your librarian with questions.