Music 286: Introduction to the Music Business: Business of Music
“Every artist IS a small business. Those who understand this truth fare better than those who don’t! This class is designed to help enterprising students bridge the gap between college, where they hone their craft, and the rest of their lives, where they
An essential go-to reference for music business pros--musicians, songwriters, entertainment lawyers, agents, concert promoters, music publishers, record company execs, and music managers--as they try to navigate the rapid transformation of their industry. Now in its eighth edition--revised and updated.
Business Basics for Musicians by Bobby BorgBorg offers valuable tips and practical advice on getting started, developing your business and pursuing a successful music career. His writing includes several real life examples and excerpts from interviews with noted industry professionals that highlight the keys to success and the pitfalls to avoid when trying to make it in this business.
Increase your fan or client following via social media - Overlooked items on your website that are essential for getting gigs and reviews -- How to craft posts that your fans want to read, and will send to their friends -- How to brand yourself -- How to develop an online strategy that will never be outdated.
Offers a strategic combination of creating a vision and then formulating a plan to help guide musicians in their careers. Companion resources available at: http://global.oup.com/us/companion.websites/9780199861347/resources/
What is entrepreneurship and whhat are the characteristics of an entrepreneurial musician? -- What is a brand and is yours a good one? -- Be ready for a non-linear career path -- 7 things that can help you make money -- 4 mantras that will help you save money -- 5 non-linear career journeys -- 96 street level tips.
Discover how to: make a living, develop a career path, build a brand, create relevant products, market powerfully, capitalize on technology, expand your network, raise money and leave a legacy in music.
Business Resources (Library Databases)
IBIS Worldhas reports on industries like production studios, sheet music publishers, radio broadcasting, guitar manufacturing, intellectual property licensing, record stores, etc.
Statistahas statistics on all sorts of topics, including music.
eMarketeris a good source for anything internet, mobile, or media. It has statistics on music sales, demographics, and especially the way people consume music online.
Mintelhas in-depth market research, including a few reports on things like internet radio and music concerts. All from the perspective of the consumer rather than the artist.
Business Resources on the Web
Music Business AssociationNon-profit membership organization that advances and promotes music commerce — a community committed to the full spectrum of monetization models in the industry. We provide common ground by offering thought leadership, resources and unparalleled networking opportunities, all geared to the specific needs of our membership.
American Federation of MusiciansEveryday the American Federation of Musicians of the United States and Canada helps thousands of musicians just like you. We are the largest organization in the world representing the interests of professional musicians. Whether negotiating fair agreements, protecting ownership of recorded music, securing benefits such as health care and pension, or lobbying our legislators, the AFM is committed to raising industry standards and placing the professional musician in the foreground of the cultural landscape.
National Association of Composers USAOne of the oldest organizations devoted to the promotion and performance of American concert hall music. Many of America's most distinguished composers have been among its members.