Music 286: Introduction to the Music Business: Business of Music
“Every artist IS a small business. Those who understand this truth fare better than those who don’t! This class is designed to help enterprising students bridge the gap between college, where they hone their craft, and the rest of their lives, where they
An essential go-to reference for music business pros--musicians, songwriters, entertainment lawyers, agents, concert promoters, music publishers, record company execs, and music managers--as they try to navigate the rapid transformation of their industry. Now in its eighth edition--revised and updated.
Increase your fan or client following via social media - Overlooked items on your website that are essential for getting gigs and reviews -- How to craft posts that your fans want to read, and will send to their friends -- How to brand yourself -- How to develop an online strategy that will never be outdated.
Offers a strategic combination of creating a vision and then formulating a plan to help guide musicians in their careers. Companion resources available at: http://global.oup.com/us/companion.websites/9780199861347/resources/
What is entrepreneurship and whhat are the characteristics of an entrepreneurial musician? -- What is a brand and is yours a good one? -- Be ready for a non-linear career path -- 7 things that can help you make money -- 4 mantras that will help you save money -- 5 non-linear career journeys -- 96 street level tips.
Discover how to: make a living, develop a career path, build a brand, create relevant products, market powerfully, capitalize on technology, expand your network, raise money and leave a legacy in music.
Business Resources (Library Databases)
IBIS Worldhas reports on industries like production studios, sheet music publishers, radio broadcasting, guitar manufacturing, intellectual property licensing, record stores, etc.