Subject Guides: Free Business Resources: Marketing & Industry

Utah Resources

Business and Economics in Utah
Reports and research on Utah industries and economy.
Economic Report to the Governor
The preeminent source for data and commentary on Utah’s economy for over 30 years.

Public Opinion Data

Roper Center Pubic Opinion Archives
Data from public opinion surveys, available from 1930-on. Membership-based but some data is free. Search for MARKETING and limit to the years you are interested in to find data.
Harris Interactive
Summary data and reports on Harris polls back to 1998. Subscription-based, some reports available for free.
Louis Harris Data Center
National depository for publicly available survey data. Includes Harris Polls from as early as 1958.
Pew Research Center
An independent think tank with research on demographic, social, and tech trends.
World Public Opinion.org
Reports on public opinion from around the world.

United States Resources

US Census Bureau Data
Data to inform consumer profiles, marketing plans, and business growth.
Bureau of Labor Statistics
Includes the Consumer Expenditure Survey and the American Time Use Survey.
Business and Industry Trends
Find data on consumer, market, and economic trends in the US from 1959-present.
Business Trends and Outlook Survey (BTOS)
Current insights into trends based on survey results from businesses throughout the US.
Country Commercial Guides
Includes information on doing business in countries throughout the world.
Federal Reserve Economic Research
Research papers and notes from the Federal Reserve.
SBA Marketing & Sales
Includes basic definition and discussion of marketing & ideas your business can use to improve it.
Statistical Abstract of the U.S.
Authoritative summary of statistics on social, political, and economic conditions, available from 1879-2012.

Marketing Basics

FTC Advertising & Marketing Basics
Guidance on the laws and rules surrounding marketing and advertisements.
Market Research and Competitive Analysis
Steps to conduct market research and competitive analysis to find customers and develop competitive advantage.
Principles of Marketing
Open textbook on basic principles and skills of marketing, from the University of Minnesota.

Advertising Magazines

E-commerce

Monthly Retail Trade
Quarterly reports that include a specific section on e-commerce retail and online businesses.

Trade Shows & Conferences

Trade shows bring businesses from the same industry together and are great places to make connections with other entrepreneurs and vendors. They are an opportunity to exhibit company products and services.