Subject Guides: Public Relations: Home

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Elizabeth Smart

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elizabeth_smart@byu.edu
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Subjects: Communications, Global Women's Studies, Humanities, Media Arts

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Advertising & PR

WARC This link opens in a new window
Real-world advertising meets theory. WARC (World Advertising Research Center) features trends, case studies, and best practices in traditional and digital media.
Ad Age DataCenter This link opens in a new window
AdAge.com's Datacenter (linked from top nav) features profiles of top advertisers, media, agencies, ad spending and more.
Cannes Lions - The Work This link opens in a new window
An extensive collection of global award-winning creative work, unique tools to inspire you and insights from industry leaders straight from Cannes Lions International Festival of Creativity.

NEW!! Individual accounts needed to access The Work. (August 29, 2022)

1. Go to Cannes Lions -- The Work.

2. Select the account Sign Up option to create an individual account.

3. Each time you access The Work, use the library's link and login with your individual account info.

Consumer Research

Mintel This link opens in a new window
Reports on consumer markets and trends. Segmentation, branding, positioning, and psychographics. Rich insight into consumer behavior and lifestyles. Coverage is deepest for the U.S.
Statista This link opens in a new window
An aggregator of statistics on almost any topic.
eMarketer This link opens in a new window
Data about advertising, media, and consumer behavior on the internet and mobile devices.

Pew Research Center
An independent think tank with polling and research on demographic, social, and tech trends.

Advanced

Simmons Insight This link opens in a new window
Detailed consumer survey data. Where else can you cross-tabulate age, media consumption, political viewpoints, and the frequency of Snickers bar consumption? Tutorial for this database can be viewed at https://www.youtube.com/user/iLearningServices/search?query=simmons. *May NOT be used for commercial use, consulting, or outside research projects.
May NOT be used for commercial use, consulting, or outside research projects.

Learn more about the MRI Simmons data:

Industry & Market Research

Euromonitor International Passport This link opens in a new window
Alternate title: GMID. An integrated on-line business information system providing key business intelligence on countries, consumers, lifestyles, markets and companies. Excellent for market research, international business case studies, scenario planning and comparative analysis. Formerly known as Global Market Information Database (GMID).
For research or private study for academic purposes only. Only students, faculty, and staff may access.
IBIS World This link opens in a new window
Reports on over 1,000 industries: size, barriers to entry, segmentation, cost structures, etc.
For educational use only. Content may not be disclosed or resold to outside companies.
MarketLine This link opens in a new window
From Aerospace and Automotive to Media, Mining and Textiles, MarketLine covers every company in every major industry in every major marketplace, worldwide.
Frost and Sullivan This link opens in a new window
In-depth industry and market research covering aerospace, transportation, chemicals, materials, food, electronics, energy, environment, construction, healthcare, biotechnology, pharmaceuticals, information technology, and communications.
Gartner This link opens in a new window
News, reports, and analysis for information technology (IT) markets.
Data from Gartner may NOT be shared outside of the University.
Sports Market Analytics (SBRnet) This link opens in a new window
SMA, a service of SBRnet, provides market research and participation rates for sports and recreation. Includes industry-developed market research, government statistics, facility reports, directories, and news.
U.S. Commercial Service Market Research Library This link opens in a new window
Includes the classic Country Commercial Guides and some best market reports.
RKMA Market Research Handbooks This link opens in a new window
RKMA publishes 12 biennial market research handbooks

Mary Meeker's Internet Trends

Fill in the gaps with Factiva

Factiva
Our best source for global and local news on business and economics. Includes the Wall Street Journal.

Demographics and Spending

Bureau of Labor Statistics
Census Business Builder
An app that uses Census and other government data to help businesses explore demographics and spending patterns.
Population Reference Bureau Instant summaries of the demographic characteristics of the U.S. population.

Social Explorer This link opens in a new window
Social Explorer is an online research tool designed to provide quick and easy access to current and historical census data and demographic information. The easy-to-use web interface lets users create maps and reports to better illustrate, analyze and understand demography and social change.
Statistical Abstract of the U.S. (ProQuest) This link opens in a new window
ProQuest Statistical Abstracts of the United States is the authoritative and comprehensive summary of statistics on the social, political, and economic conditions of the United States.
U.S. Census Bureau Data This link opens in a new window
US Census Bureau's website fact finder section. This free web site has Census data from the Decennial Census Summary Files, American Community Survey Summary Tables, and Economic Census. American FactFinder can create custom tabulations from micro data files, compute simple statistics, and create a thematic map for a specific geographic place.