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The Fine Print
Most of these tools are licensed for the use of BYU students and employees for academic purposes only. Content or access must not be provided to any outside individuals or organizations, although BYU students can reference these tools in support of course requirements. Contact your librarian with questions.
Advertising & Public Relations
Trends, case studies, and best practices for advertising and marketing.
Cannes Lions Archive
A collection of award-winning creative work, across the globe in all media types. Includes briefs, outcomes, and interviews with juries.
Ad Age DataCenter
Advertising Age's DataCenter profiles top advertisers, media, agencies, ad spending, and more.
Reports on consumer markets and trends. Segmentation, branding, positioning, and psychographics. Rich insight into consumer behavior and lifestyles. Coverage is deepest for the U.S.
Detailed consumer survey data. Where else can you cross-tabulate age, media consumption, political viewpoints, and the frequency of Snickers bar consumption? Watch a
An aggregator of statistics on almost any topic.
Advertising, media, and consumer behavior, especially for the internet and mobile.
Pew Research Center
An independent think tank with polling and research on demographic, social, and tech trends.
Industry & Market Research
Euromonitor International Passport
Reports and statistics covering international markets. Strong in consumer goods and services, but also demographics, lifestyles, and economic data.
Reports on over 1,000 industries: size, barriers to entry, segmentation, cost structures, etc.
SWOT analyses of companies and 5 Forces analyses of industries.
Frost and Sullivan
Aerospace, transportation, chemicals, materials, food, electronics, energy, environment, construction, healthcare, biotechnology, pharmaceuticals, information technology, and communications.
News, reports, and analysis for information technology (IT) markets.
Sports Market Analytics
Sports and recreation markets and participation rates.
U.S. Commercial Service Market Research Library
Includes the classic Country Commercial Guides and some best market reports.
RKMA Market Research Handbooks
Data tables on media, advertising, consumer, and B2B markets.
Fill in the gaps with Factiva
Our best source for global and local news on business and economics. Includes the Wall Street Journal.
Demographics and Spending
Census Business Builder
An app that uses Census and other government data to help businesses explore demographics and spending patterns.