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Public Relations: Books

Call Numbers

HD 59-59.6  Public Relations

HD 49-49.5 Crisis Management

HD 58.7-58.95 Organizational Behavior, change and effectiveness. Corporate Culture

HD 60-60.5  Social Responsibility of Business

HF 5410 - 5415  Marketing Communications

HF 5802 - 6182  Advertising

NC 997 - 1003  Commercial/Advertising Art

Subject Headings

 

Following is a sample list of Library of Congress subject headings for researching public relations topics:

Public Relations

Public Opinion

Propaganda

Publicity

Advertising

Industrial Publicity

Corporate Image

Issues Management

Consumers' Preferences

Consumer Behavior

Human Behavior

Marketing

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