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Advertising: Books

Call Numbers

HF 5410 - 5415  Marketing Communications

HF 5802 - 6182  Advertising

NC 997 - 1003  Commercial/Advertising Art

Subject Headings

 

Following is a sample list of Library of Congress subject headings for researching advertising topics:

Advertisers

Advertising

Advertising Agencies

Advertising Laws

Advertising, Political Advertising

Advertisements

African Americans in Advertising

Communication in Marketing

Deceptive Advertising

Humor in Advertising

Market Surveys

Marketing (can also be a subheading)

Minorities in Advertising

Music in Advertising

Media Planning

Radio Advertising

Sales Promotion

Sex Role in Advertising

Stereotype Psychology in Advertising

Subliminal Advertising

Symbolism in Advertising

Television Advertising

Women in Advertising

Finding Books

Brands

The World's Greatest Brands
Look up by title in library catalog and click on URL. This E-book gives brief descriptions of international brands' history and logos.

Encyclopedia of Corporate Names Worldwide
HD 69 .B7 R66

Uncommon Practice : People Who Deliver a Great Brand Experience
HD 9980.5 .U53x

America's greatest brands: an insight into 80 of America's strongest brands
HD 69 .B7 A43x Quarto

Driving Brand Value: Using Integrated Marketing to Manage Profitable Stake Holder Relationships
HF 5415.13 .D845 1997

Brands and their Companies
Basic information on consumer brands and their manufacturers or distributors.
Latest edition in SCI REF T223. V4 A23

International Directory of Company Histories
HD 2721 .I63.
Available electronically through Brandweek: The web site includes current headlines, feature stories and a section on culture trends. For full text articles from this journal go to Business and Industry (RDS) (Gale)