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Experience Design & Management: ExDM 422

Library resources available to support the Experience Design & Management program

Selected Articles about ethnography in business

Musasa, M. (2019). A guide to understanding the importance of anthropology in B2B marketing. Cape Town: SyndiGate Media Inc
Merrill, P. (2019, 08). A gradual build. Quality Progress, 52, 57-59.
O’Doherty, Damian and Neyland, Daniel. 2019. The Developments in Ethnographic Studies of Organizing: Towards Objects of Ignorance and Objects of Concern. Organization, 26(4), pp. 449- 469. ISSN 1350-5084
Mamali, E. (2019). Researcher's guilt: Confessions from the darker side of ethnographic consumer research. Consumption, Markets & Culture, 22(3), 241-255
Jeanne, L., & Kaplan, S. (2019). How design thinking opens new frontiers for strategy development. Strategy & Leadership, 47(2), 3-10.
Dirk, v. L. (2019). Phenomenology‐Based ethnography for management studies and organizational analysis. British Journal of Management, 30(1), 188-202.
Garner, B. (2019). Sustainability marketing at the farmers’ market: An ethnographic analysis of ambiguous communication. International Journal of Consumer Studies, 43(1), 14-22.
Editorial Commentary: Anthropologists' Contributions to Business Studies. (2016). International Journal of Business Anthropology, 6(1), IX-XIII.

Databases to Find articles

ProQuest One Business
Business Source Ultimate (EBSCO)
Once in the database add the psychology databases to your search by clicking CHOOSE DATABASES , then select APA PsycArticles, APA PsychInfo, and Psychology and Behavioral Sciences Collection. Then click okay

Databases to find Marketing Information

IBIS World

For educational use only. Content may not be disclosed or resold to outside companies.
eMarketer
Mintel
Frost and Sullivan

Selected Resources related to Experience Economy

Selected Articles on Self-Determination Theory in understanding customer needs

Business Case

Parikh, C., Maddulety, K., & Meadows, C. J. (2019). Retain Vintage Marketplace or Move to a Mall? Journal of the International Academy for Case Studies, 25(2), 1-9.