Subject Guides: Experience Design & Management: Marketing and Business Resources

Simmons Research Aids

Simmons video tutorial
Simmons is a consumer insights platform that helps generate consumer personas. Just getting started with Simmons? Check out this video tutorial to learn how to use the Cross Tab tool in Simmons Catalyst to surface insights about consumer demographics and phsychographics

Interpreting Cross-tab Data
a Simmons-produced PDF to help you interpret the data you uncover using cross-tabs

Simmons Insight
Detailed consumer survey data including demographic and psychographic information

May NOT be used for commercial use, consulting, or outside research projects.

Sports Market Analytics (SBRnet)
SPORTDiscus (EBSCO)
Euromonitor International Passport

For research or private study for academic purposes only. Only students, faculty, and staff may access.

Pew Research Center
An independent think tank with polling and research on demographic, social, and tech trends.
OlympStats
This site is maintained by a group of dedicated Olympic historians and statisticians, all of them members of the International Society of Olympic Historians (ISOH)

Social Explorer
Social Explorer is an online research tool designed to provide quick and easy access to current and historical census data and demographic information. The easy-to-use web interface lets users create maps and reports to better illustrate, analyze and understand demography and social change.

Encyclopedia of Major Marketing Campaigns
An annual publication that profiles important marketing campaigns of the 20th century.

Euromonitor International Passport

For research or private study for academic purposes only. Only students, faculty, and staff may access.
Frost and Sullivan
IBIS World

For educational use only. Content may not be disclosed or resold to outside companies.
MarketLine
Mintel
Mintel Global Consumer Training video available at https://youtu.be/-aLspjq2g-o
RKMA Market Research Handbooks
Simmons Insight

May NOT be used for commercial use, consulting, or outside research projects.
MarketResearch.com Academic
Our comprehensive research report database puts valuable business information right into students' hands. You'll get market intelligence on consumer demographics, market size and growth trends, industry forces and structure, product trends, competitive environment analysis, and company profiles.
Statista
WARC

For additional Marketing and Business resources, see the library's Marketing & industry Research Guide