Event Marketer When the login screen appears, click CONTINUE TO LOGIN; the username name and password are already there. From off-campus, once you authenticate with your BYU ID and password, a screen showing the user name and password will appear, before clicking CONTINUE TO LOGIN, make a note of the user name and password because you are going to need it to log in again once in the magazine. It gives marketers access to the trends; best practices, and resources they need to produce better, more strategic, and more robust event marketing programs.