Psychographics refers to information about a specific population's attitudes, aspirations, and other psychological criteria. You can use Marketing databases such as Mintel, RKMA, and Simmons to find psychographic information on your topic.
You can also use business databases such as Statista, ProQuest One Business, and Business Source Ultimate. However, these resources are not as easy to find as marketing databases. Here are some search tips.
For example:
For information about a particular demographic group, use